Trade Strategy Research

Trade Strategy Research

Helps you leverage data related to shopper and point of sale i.e. distribution, channel & retailer dynamics, promotional activity, and in-store experiences to drive shoppers to buy your brand.

  • Shopper Profiling & Behavior Analysis

    Discover shopper profile/ portraits; Understand what motivates shoppers and unlock their purchase decision making.

  • Path to Purchase Analysis

    Mapping out shopper journey to purchase. Identify growth opportunities in shopper touchpoints.

  • POSM Testing & Evaluation

    Evaluates effectiveness of point-of-sale materials. Assess what works and does not work. Identify opportunities to optimize effectiveness.

  • Brand Availability Audit

    On-shelf availability check to identify opportunity to optimize sales by being available when and where shoppers need the product/brand.

  • Merchandising Audit

    Evaluates execution compliance on display/planogram, merchandising & promotional programs. Identify opportunities to maximize asset and promo investment.

  • Pack Testing

    Concept, Prototype and Shelf Impact Testing to identify opportunities for improvement.

Our experience in Trade Strategy

We understand channel and retailer nuances

100,000+ shoppers

Observed and talked to from different channels

500+ branches nationwide

Conducted studies in

Supermarkets

Hypermarkets

Drugstores

Convenience Store/Minimarket

Grocery Stores

Market Stalls

Sari-sari Stores

Fast-food & Restaurants

Public Market

Boutique Stores

Department Stores

Ready to unlock your brand's potential

Let’s discuss how our research can drive your business forward and reveal breakthrough insights.

Contact Us

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