Let us help you
turn challenges to meaningful changes.
We have the tools and expertise to help you navigate the “new normal”.
We are a boutique agency providing full market research services. “Great instead of Big”.
We are a ‘Glocal” company. Local but Global in practices.
We are Firestarters. Constantly “igniting new ways” with methods adapted to the “new normal” ways of research.
We specialize in optimizing consumer & shopper research insights to help your brands grow.
“A Synergy of Research Offerings: from Choice to Purchase”
CONSUMER STRATEGY
Helps you unlock consumer needs, & expectations, understand imagery & attitude to drive consumers to choose your brand.
TRADE STRATEGY
Helps you leverage data related to shopper and point of sale i.e. distribution, channel & retailer dynamics, promotional activity, and in-store experiences to drive shoppers to buy your brand.
We can support your research execution.
PROJECT MANAGEMENT
We provide operational support from data gathering to data processing, ensuring quality output employing our strictest processes and protocols for execution excellence.
15+ years collaborative partnership with global and local leading companies.
15+ years collaborative partnership with global and local leading companies.
THE STRATEGIC TEAM
VJ Japos
FOUNDER, RESEARCH DIRECTOR
Alona Reyes
FOUNDER, PROJECT DIRECTOR
Ronaldo Supnet
FOUNDER, FINANCE DIRECTOR
Chris Dela Cruz
RESIDENT QUALITATIVE EXPERT
Leny Aranzanso
DEPARTMENT HEAD - FIELD
